Finding Meaning in Utilities Data: Visualization and Storytelling


Oct 30 2023
Delivery Type


No CEUs offered

Analytics effectiveness and impact depends on visualization skills of two kinds – ability to create visuals and ability to understand visuals. The real value of visualization does not come from creating visuals, but from understanding what they tell you. With the language of words, we learn reading and writing as separate but related skills. Similarly, with visual language we need to learn understanding (reading) and creating (writing) as distinct but related skills. Data analysts at the top of their game go beyond creating data visualizations. They add narratives to interpret the visuals and to explain insights and recommendations. In short, they tell data stories.


Loews Portofino Bay Hotel at Universal Orlando
5601 Universal Blvd, Orlando, FL 32819


  • Jed Summerton
    Jed Summerton
    Consultant & Adjunct Professor

    Jed Summerton is an analytic leader and practitioner with over 40 years of experience in commercial businesses, with a 50/50 mix of internal roles and consulting. As an internal leader he served as VP of Analytics to companies such as DaVita, TerumoBCT, Level 3 Communications (now called Lumen) and General Electric. As a consultant his clients include Lumen, GE, Xerox, PetSmart, Newmont Mining, McKesson, Michelin, Merrill Lynch and Technicolor. Early in his career he worked for NASA on space shuttle operations, where he learned that “NASA” really means “Never A Simple Answer.”

    Jed also serves as an adjunct professor in the department of Business Information and Analytics in the Daniels College of Business since 2010, and he chairs the department’s advisory board. He teaches in the graduate and undergraduate programs in analytics, in the online and professional MBA programs, and in Executive Education.

  • Mark Peco
    Mark Peco
    Independent Consultant & Educator
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Finding Meaning in Utilities Data: Visualization and Storytelling


Oct 30 2023
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